Pune, 25th January 2025: Dairy giant Amul ne ek bada kadam uthaya hai aur desh bhar mein apne ek-litre doodh ki pouches ki keemat ₹1 ghata di hai, jo ki Friday se laagu hogi. Yeh ek-litre variants ke liye dasakों mein pehli keemat kami hai, jo ki Amul ki traditional pricing strategy se ek noteworthy deviation hai.
Keemat kami char popular doodh variants par laagu hogi: Amul Gold, Amul Taaza, Amul T-Special, aur Amul Chai Mazza. Halaanki, 500ml pouches ki keemat mein koi badlaav nahi kiya gaya hai.
Itihas mein, Amul ne har saal doodh ki keemat ₹1 se ₹2 per litre badhaya hai. Pichle June mein, company ne apne sabhi doodh variants ki keemat badhayi thi, jisme Amul Gold, Amul Shakti, Amul Taaza, Amul Buffalo, aur Amul Cow Milk shamil the.
Is keemat kami ke bawjood, Amul ki financial performance robust banी hui hai. Gujarat Cooperative Milk Marketing Federation (GCMMF), jo ki Amul ka maalik hai, ne financial year 2023-24 mein 8% ki growth ke saath ₹59,445 crore ka annual turnover record kiya hai.
Yeh keemat kami Amul ke consumers ke liye ek badi rahat hai aur isse company ke market mein ek nayi positioning ka sanket milta hai.
